

Transforming Domain Expertise Into AI-powered Operational Advantage

Challenges
Operational data is abundant but difficult to make actionable.
Industrial facilities generate massive amounts of data, yet much of it remains fragmented, underutilized or too complex to operationalize in real time. Traditional analytics and static rules struggle to keep pace with the speed and complexity of modern operations. The results are delayed insight, reactive decision-making, and missed opportunities to intervene early, when issues are usually easier, safer and less costly to address.

Most AI tools fall short in asset operations.
Typically, AI solutions are not designed for the complex, high-consequence realities of industrial operations. They lack a foundational understanding of process behavior or physics, they struggle during transient or abnormal conditions, and they provide limited transparency behind conclusions. In industries such as oil and gas and petrochemicals production, these gaps introduce operational risk, erode operator confidence, and potentially limit meaningful AI adoption that could improve and performance.


Critical assets require active guidance to perform at their best.
Sustained success requires continuous insight, informed guidance and active optimization. Without intelligent systems that can quickly interpret changing conditions and recommend clear actions, teams are forced to rely on manual analysis and monitoring. This leaves value on the table, increases exposure to unplanned events, and constrains long-term performance.

The Solution — KBR INSITE 3.0

KBR’s engineering and ammonia expertise integrated with advanced AI

Domain-specific, proprietary physics-informed model =
Accuracy
*achieved with live data in refining / petrochemicals for soft sensors

Leverage 100% of your data for decision making

Predict anomalies early and optimise in real time

Full explainable and interactive recommendations grounded in physics
Tested on assets in steady state and abnormal operations

Where it Applies
INSITE 3.0 is being deployed in upstream and downstream operations, aligning with KBR's licensed technologies.

Let us hear from you!
We can help identify operational challenges and explore how intelligent, experience-driven AI can unlock value from your assets.
Email technology@kbr.com to learn more.

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